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Beyond the Checklist: The SEO Expert's Guide to Dominating the E-E-A-T & AI Era If you're reading this, you've already mastered the canon. You can optimize a title tag in your sleep, build a silo structure that would make a librarian weep with joy, and your backlink profile is a thing of beauty. You’ve lived through Panda, Penguin, and Possum. You’ve seen "content is king" become a tired cliché, even as its truth has only intensified. But let's be honest: the old playbook is getting thin. The tectonic plates of search are shifting again, and this time, it’s not just another algorithm update. It’s a fundamental redefinition of what it means to "deserve" rankings. The game is no longer about just pleasing the algorithm; it's about convincing it of your profound, human expertise. Welcome to the era of E-E-A-T and AI. 1. E-E-A-T Isn't a Metric, It's Your Foundation You know E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthi...